Facebook is one of the most popular platforms for online advertising, and for good reason. The social media giant has over 2.8 billion active users, making it an ideal platform for businesses to reach a large audience. However, it can be challenging to track the effectiveness of Facebook advertisements.
By auto-injecting Pixel script to every page on a WebApp, Eber can collect data on purchases made through Facebook advertisements. This allows Eber to track the purchased item currency and amount information for every type of payment, including paid membership, gift cards, store cards, and more. This data is then pushed to Facebook and can be viewed by businesses through an event named "Purchase".
Customer Portal > Tracking
To do so, simply enter your Pixel code ID under "Facebook Pixel Code" column, then click [ Save ]. That's it!
By utilizing Eber's tracking capabilities, businesses can gain valuable insights into the effectiveness of their Facebook advertisements. This data can be used to make informed decisions about future ad campaigns, such as which ads to run, when to run them, and how much to spend.
Simply reach out to your Customer Success Manager for more information.