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Campaign Bot Overview

Automates & delivers targeted campaign contents

R
Written by Ronald Lim
Updated this week

Feature Overview

The Campaign Bot is an automated messaging tool that helps businesses stay connected with customers through timely, event-based communication. Instead of sending one-off campaigns, Campaign Bot enables you to set up personalized messages that trigger automatically based on specific customer behaviors or key milestones such as birthdays, anniversaries, or inactivity. This feature works behind the scenes to keep your brand present and relevant, enhancing customer engagement without added manual effort.

Core Components

Event-Based Triggers

  • Set automatic messages for birthdays, anniversaries, reactivation, and other member milestones

  • Trigger messages based on specific member actions or inactivity timelines

Message Delivery

  • Support for Email and SMS channels

  • Automated scheduling ensures timely and consistent delivery

Personalization Tools

  • Use pre-designed templates or create custom messages

  • Personalize messages based on member segments or tier

  • Include member-specific variables (e.g. name, points balance)

Message Management

  • Track message history at the individual member level

  • Enable or disable specific bots based on campaign needs

  • Edit message content and triggers without recreating the flow

Key Benefits

  • Automated Engagement

    Maintain consistent communication with members through auto-triggered messages that require no manual follow-up.

  • Improved Retention

    Re-engage inactive members or celebrate key milestones to deepen emotional connection and drive repeat visits.

  • Personalized Experience

    Send relevant, customized messages that feel one-on-one—without the manual workload.

  • Time and Resource Efficiency

    Automate repetitive outreach tasks and ensure no customer gets missed due to timing or oversight.

Use Cases

  • Birthday & Anniversary Greetings

    Celebrate members' special days with exclusive offers or personalized messages sent automatically on the right date.

  • Inactivity Re-engagement

    Automatically reach out to members who haven’t returned in a set time frame with a gentle nudge or incentive.

  • Welcome Flows

    Send new members a warm welcome and guide them through the next steps in your loyalty program journey.

  • Tier-Based Communication

    Set different messages based on member tiers, such as VIP perks or bonus points for premium members.

💡 Want to stay connected without doing the heavy lifting? Let Campaign Bot run your automated member communication while you focus on growth.

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