Rewards Overview
Rewards are incentives or benefits offered to customers in exchange for their loyalty, engagement, or specific actions that help your business. Within your loyalty program, rewards encourage repeat business and strengthen customer relationships, ultimately driving long-term value.
Core Components
Reward Types
Point-based rewards
Discounted vouchers
Free items
Customized seasonal promotions
Reward Mechanisms
Redemption options
Tiered reward structures
Time-limited offers
Action-based triggers
Key Benefits
Increased Customer Engagement - Encourage store visits by offering valuable rewards that resonate with your customers
Higher Customer Spending - Drive sales as customers tend to spend more when they know rewards are available
Repeated Visits - Build customer loyalty with rewards that motivate customers to return regularly
Use Cases
Welcome Rewards introduce new customers to your loyalty program with bonus points or special discounts on their first purchase, creating an immediate positive impression and encouraging enrolment.
Birthday Rewards make customers feel valued by recognizing their special day with personalized rewards, strengthening emotional connections and demonstrating that you value them beyond their transactions.
Campaign-based Rewards drive engagement during specific periods with seasonal promotions like double points during festivals or business anniversaries, creating urgency and excitement around particular events or milestones.
Limited time rewards create a sense of urgency and exclusivity with limited-time offers that customers can only redeem during specific time windows, encouraging immediate action and driving traffic during targeted periods.