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Points overview

Understand the points program components including points earning rules

Felicia Heng avatar
Written by Felicia Heng
Updated over 2 weeks ago

Feature Overview

Points are a fundamental component of Eber's loyalty program that enables businesses to reward customers for their engagement and purchases. With our flexible point system, businesses can enhance customer retention, encourage repeat purchases, and boost brand loyalty.

Core Components

  • Point Types

    • Welcome Points - Initial points for new members after joining the program

    • Birthday Points - Special points during members' birthday month

    • Social Points - Points for social media engagement

    • Purchases Points - Earned through qualifying transactions

    • Points Currencies - Specialised points received from promotional activities that can be converted to game chances or stamp card activity

  • Redemption Options

    • Cash vouchers

    • Percentage discounts

    • Free products

    • Exclusive perks

  • Points Rules Configuration

    • Purchase-based point earning

    • Special event multipliers

    • Member Day bonuses

    • E-store integration

Key Benefits

  • Enhanced Customer Retention - Keep customers coming back with attractive reward opportunities

  • Increased Engagement - Drive customer participation through various earning channels

  • Flexible Rewards - Offer versatile redemption options to suit different customer preferences

Use Cases

  • Customer Acquisition Attract new customers with welcome points and initial rewards that provide immediate value upon joining the program.

  • Purchase Motivation Encourage repeat purchases through point accumulation and strategic redemption opportunities.

  • Social Media Growth Drive social media engagement by rewarding customers for following, sharing, and interacting with your brand online.

System Options

  • Points System - Flexible and scalable solution for accumulating points over time

  • Stamp System - Simple collection method for repeat purchase incentives

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