Feature Overview
Points Rules is a powerful feature that allows businesses to create sophisticated reward mechanisms in their loyalty program. This advanced system enables customized point-earning conditions, helping businesses drive specific customer behaviors while maintaining program flexibility and profitability.
Points Rules
Tier-Based Rules
Customizable point multipliers per tier
Tier-specific bonus rewards
Flexible tier criteria management
Product-Specific Rules
Item-level point allocation
Product exclusion capabilities
Category-based point multipliers
Promotional Rules
Time-limited point campaigns
Special event multipliers
Seasonal bonus structures
Transaction Threshold Rules
Spend-based bonus points
Single transaction rewards
Cumulative purchase incentives
Key Benefits
Customer Engagement - Drive repeat purchases through strategically designed reward structures
Revenue Growth - Encourage higher transaction values with threshold-based incentives
Program Flexibility - Adapt reward mechanisms to meet changing business needs
Strategic Control - Maintain program profitability while delivering customer value
Use Cases
Tier Enhancement Maximize the value of your loyalty tiers by offering enhanced earning rates for higher-tier members, encouraging customers to achieve and maintain premium status levels.
Product Promotion Boost sales of specific items or categories by implementing targeted point multipliers, while maintaining control over point allocation for promotional or low-margin products.
Special Campaigns Create excitement and urgency with limited-time promotions like double points weekends or holiday shopping rewards to drive sales during key periods.