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Points rules overview
Chiayee avatar
Written by Chiayee
Updated over a week ago

Feature Overview

Points Rules is a powerful feature that allows businesses to create sophisticated reward mechanisms in their loyalty program. This advanced system enables customized point-earning conditions, helping businesses drive specific customer behaviors while maintaining program flexibility and profitability.

Points Rules

  • Tier-Based Rules

    • Customizable point multipliers per tier

    • Tier-specific bonus rewards

    • Flexible tier criteria management

  • Product-Specific Rules

    • Item-level point allocation

    • Product exclusion capabilities

    • Category-based point multipliers

  • Promotional Rules

    • Time-limited point campaigns

    • Special event multipliers

    • Seasonal bonus structures

  • Transaction Threshold Rules

    • Spend-based bonus points

    • Single transaction rewards

    • Cumulative purchase incentives

Key Benefits

  • Customer Engagement - Drive repeat purchases through strategically designed reward structures

  • Revenue Growth - Encourage higher transaction values with threshold-based incentives

  • Program Flexibility - Adapt reward mechanisms to meet changing business needs

  • Strategic Control - Maintain program profitability while delivering customer value

Use Cases

  • Tier Enhancement Maximize the value of your loyalty tiers by offering enhanced earning rates for higher-tier members, encouraging customers to achieve and maintain premium status levels.

  • Product Promotion Boost sales of specific items or categories by implementing targeted point multipliers, while maintaining control over point allocation for promotional or low-margin products.

  • Special Campaigns Create excitement and urgency with limited-time promotions like double points weekends or holiday shopping rewards to drive sales during key periods.

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