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Point Overview

R
Written by Ronald Lim
Updated this week

The Points Feature is a core element of the loyalty program, designed to reward members for their purchases and engagement. By earning points through various actions—such as joining, shopping, celebrating birthdays, or interacting on social media—members are incentivized to return and engage more often. The system supports flexible configuration, multiple earning rules, and diverse redemption options to suit your business objectives and customer behavior.

Core Components

  • Point Types

    • Welcome Points - Initial points for new members after joining the program

    • Birthday Points - Special points during members' birthday month

    • Social Points - Points for social media engagement

    • Purchases Points - Earned through qualifying transactions

    • Points Currencies - Specialised points received from promotional activities that can be converted to game chances or stamp card activity

  • Redemption Options

    • Cash vouchers

    • Percentage discounts

    • Free products

    • Exclusive perks

  • Points Rules Configuration

    • Purchase-based point earning

    • Special event multipliers

    • Member Day bonuses

    • E-store integration

Key Benefits

  • Enhanced Customer Retention
    Encourage repeat visits by offering customers something to work toward with every interaction

  • Increased Engagement
    Reward more than just spending—motivate social actions, referrals, and milestone celebrations

  • Flexible Rewards
    Let customers redeem points for items or experiences that best suit their preferences

Use Cases

  • Customer Acquisition
    Offer welcome points to new members, giving them instant value and a reason to explore the program

  • Purchase Motivation
    Encourage spending by rewarding every transaction and offering limited-time redemption deals

  • Social Media Growth
    Incentivize follows, shares, and interactions with social points to increase your digital reach

System Options

  • Points System - Flexible and scalable solution for accumulating points over time

  • Stamp System - Simple collection method for repeat purchase incentives

💡 Ready to boost loyalty and increase repeat purchases? Configure your Points Feature to reward every meaningful interaction your customers make.

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