Points multipliers during birthdays are an effective way to enhance your loyalty program by offering extra value to members during their special occasion. This strategy encourages increased spending while making customers feel more appreciated.
Business Scenario
Business Type: Retail store with loyalty program
Objective: Make customers feel valued and celebrated on their birthday while driving engagement and sales
Qualitative Impact:
Members actively plan their purchases around their birthday period to maximize points earning
Higher average transaction value during birthday promotion periods
Implementing Birthday Points Multipliers
Under Main Conditions in settings
◦ Define the duration (e.g., birthday week or entire birthday month)Under Main Actions
◦ Set up points & points multiplier structure
Configure Member Tiers
◦ Assign different multiplier values based on membership tiers (optional)
◦ Example: Regular (2x), Silver (3x), Gold (4x)
3. Communicate the Benefit
◦ Send notifications before the birthday period begins
◦ Display point multiplier information in member accounts
4. Monitor Performance
◦ Track redemption rates and spending patterns
◦ Analyze the impact on overall member engagement