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Membership Tier Overview

R
Written by Ronald Lim
Updated today

The Membership Tier feature enables businesses to create and manage multiple membership levels within a single loyalty program. This allows brands to offer personalized benefits, unlock exclusive experiences, and cater to different customer segments—from everyday shoppers to corporate clients. With flexible tier rules and custom rewards, businesses can deepen engagement and drive higher lifetime value from their members.

Core Components

Tier Management

  • Add-on membership tiers that stack with existing programs

  • Support for multiple active membership statuses

  • Customizable benefits, rewards, and point rules per tier

  • Options for individual or corporate membership structures

Personalization Features

  • Tier-based point earning multipliers

  • Product- or category-specific point logic

  • Extended point expiry for higher-tier members

  • Exclusive tier-only rewards and access

Corporate Solutions

  • Auto-recognition of corporate email domains

  • Automatic tier upgrades for corporate members

  • Group-based segmentation for team management

  • Custom rewards and benefits for business accounts

Key Benefits

  • Enhanced Member Value

    Offer tailored experiences and premium benefits to high-value or corporate members.

  • Increased Revenue

    Monetize premium membership tiers or develop corporate partnership plans to unlock new revenue streams.

  • Greater Flexibility

    Design loyalty programs that serve different customer segments without creating complexity in management.

Use Cases

  • Premium Member Management

    Launch VIP or Gold tiers for loyal customers that offer exclusive rewards, faster point earning, or early access to promotions.

  • Corporate Partnership Programs

    Set up membership tiers for companies, allowing employee auto-enrollment and offering business-specific perks.

  • Multi-Tier Loyalty Programs

    Build a tiered structure (e.g., Bronze, Silver, Gold) to motivate customers to upgrade through spending or activity milestones.

💡 Ready to elevate your loyalty program? Start using the Additional Membership Tier feature to unlock personalized, multi-tiered engagement.

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