The Membership Tier feature enables businesses to create and manage multiple membership levels within a single loyalty program. This allows brands to offer personalized benefits, unlock exclusive experiences, and cater to different customer segments—from everyday shoppers to corporate clients. With flexible tier rules and custom rewards, businesses can deepen engagement and drive higher lifetime value from their members.
Core Components
Tier Management
Add-on membership tiers that stack with existing programs
Support for multiple active membership statuses
Customizable benefits, rewards, and point rules per tier
Options for individual or corporate membership structures
Personalization Features
Tier-based point earning multipliers
Product- or category-specific point logic
Extended point expiry for higher-tier members
Exclusive tier-only rewards and access
Corporate Solutions
Auto-recognition of corporate email domains
Automatic tier upgrades for corporate members
Group-based segmentation for team management
Custom rewards and benefits for business accounts
Key Benefits
Enhanced Member Value
Offer tailored experiences and premium benefits to high-value or corporate members.
Increased Revenue
Monetize premium membership tiers or develop corporate partnership plans to unlock new revenue streams.
Greater Flexibility
Design loyalty programs that serve different customer segments without creating complexity in management.
Use Cases
Premium Member Management
Launch VIP or Gold tiers for loyal customers that offer exclusive rewards, faster point earning, or early access to promotions.
Corporate Partnership Programs
Set up membership tiers for companies, allowing employee auto-enrollment and offering business-specific perks.
Multi-Tier Loyalty Programs
Build a tiered structure (e.g., Bronze, Silver, Gold) to motivate customers to upgrade through spending or activity milestones.
💡 Ready to elevate your loyalty program? Start using the Additional Membership Tier feature to unlock personalized, multi-tiered engagement.