Feature Overview
The Membership feature is a central component of your loyalty program, allowing businesses to create and manage tiered membership programs. This powerful tool enables you to design both free and paid membership tiers, control points mechanisms, and implement sophisticated member segmentation rules.
Core Components
Membership Tier Management
Create multiple membership tiers
Configure paid membership options
Set membership duration, and pricing if paid
Manage existing tier updates
Manage upgrade and downgrade rules
Points System Control
Point expiry settings
Birthday points allocation
Welcome points allocation
Renewal points allocation
Rewards Mechanism
Welcome rewards allocation
Renewal rewards allocation
Customer Segmentation
New member
At-risk member
Dormant member
Loyal member
Key Benefits
Flexible Program Design - Create customized membership tiers that align with your business strategy
Automated Member Management - Streamline member progression with automatic upgrade and downgrade rules
Enhanced Customer Engagement - Drive loyalty through targeted rewards and point systems
Strategic Segmentation - Better understand and serve different customer groups
Use Cases
Tier Management Create and manage multiple membership levels, from basic free memberships to premium paid tiers, each with their own unique benefits and requirements.
Member Progression Rules Implement sophisticated rules for member movement between tiers based on spending thresholds, engagement levels, or other custom criteria.
Newsletter Management Maintain communication with non-member customers through a dedicated contact tier, enabling targeted marketing and promotional campaigns.
Integration Capabilities
Points systems
Reward platforms
Email marketing tools
Customer analytics