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Membership overview

Chiayee avatar
Written by Chiayee
Updated over 2 weeks ago

Feature Overview

The Membership feature is a central component of your loyalty program, allowing businesses to create and manage tiered membership programs. This powerful tool enables you to design both free and paid membership tiers, control points mechanisms, and implement sophisticated member segmentation rules.

Building Customer Loyalty With Tiered Loyalty Programs - Comosense

Core Components

  • Membership Tier Management

    • Create multiple membership tiers

    • Configure paid membership options

    • Set membership duration, and pricing if paid

    • Manage existing tier updates

    • Manage upgrade and downgrade rules

  • Points System Control

    • Point expiry settings

    • Birthday points allocation

    • Welcome points allocation

    • Renewal points allocation

  • Rewards Mechanism

    • Welcome rewards allocation

    • Renewal rewards allocation

  • Customer Segmentation

    • New member

    • At-risk member

    • Dormant member

    • Loyal member

Key Benefits

  • Flexible Program Design - Create customized membership tiers that align with your business strategy

  • Automated Member Management - Streamline member progression with automatic upgrade and downgrade rules

  • Enhanced Customer Engagement - Drive loyalty through targeted rewards and point systems

  • Strategic Segmentation - Better understand and serve different customer groups

Use Cases

  • Tier Management Create and manage multiple membership levels, from basic free memberships to premium paid tiers, each with their own unique benefits and requirements.

  • Member Progression Rules Implement sophisticated rules for member movement between tiers based on spending thresholds, engagement levels, or other custom criteria.

  • Newsletter Management Maintain communication with non-member customers through a dedicated contact tier, enabling targeted marketing and promotional campaigns.

Integration Capabilities

  • Points systems

  • Reward platforms

  • Email marketing tools

  • Customer analytics

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