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Use promo code to extend item expiry

Chiayee avatar
Written by Chiayee
Updated over a week ago

Promo codes can be a strategic tool for reactivating expired paid memberships and maintaining customer relationships. This use case demonstrates how businesses can use promo codes to extend membership validity and retain valuable customers.

Business Scenario

Business Type: Membership-based service provider

Objective: Re-engage expired members and increase membership renewal rates

Qualitative Impact:

  • Members appreciate the flexibility to reactivate their expired memberships

  • Reduced customer churn through targeted promotion

Implementing Membership Extension Promo

  1. Create a Targeted Promo Code ◦ Generate specific codes for expired members ◦ Set discount percentage (e.g., 100% for free renewal) ◦ Define extension duration (e.g., 1 month validity)

  2. Distribute the Promo Code ◦ Send personalized messages to selected expired members ◦ Include clear instructions for code redemption

  3. Monitor Redemption ◦ Track which expired members use the promo code ◦ Analyze the effectiveness of the promotion

  4. Follow-up Strategy ◦ Engage renewed members with regular communications ◦ Create opportunities for long-term membership commitment

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