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Early renewal promotion

Chiayee avatar
Written by Chiayee
Updated over 2 weeks ago

Understanding Early Renewal Promotion

Early renewal promotions encourage members to renew their memberships before expiration, ensuring continuous engagement and reducing membership gaps. This use case explores how businesses can implement early renewal options to maintain member loyalty and improve retention.

Business Scenario

Business Type: Membership-based business with paid membership plans

Objective: Encourage early renewals and smooth transition between membership tiers

Qualitative Impact:

  • Members maintain continuous access to benefits without interruption

  • Improved cash flow through early membership payments

  • Greater flexibility for members upgrading between tiers

Implementing Early Renewal Options

  1. Configure Non-Expired Member Renewals ◦ Enable early renewal starting one month before expiration ◦ New validity period starts from current expiration date ◦ Example: Member renewing on May 13 with May 31 expiry gets extension until May 31 next year

  2. Set Up Expired Member Renewals ◦ Option to backdate validity from last expiration date ◦ Alternative option to start validity from renewal date ◦ Example: Member expired April 30, renewing May 13, can start new period from either April 30 or May 13

  3. Benefits of Implementation ◦ Members retain original renewal dates when renewing early ◦ Flexible options for handling expired memberships ◦ Seamless tier upgrades during renewal process

  4. Best Practices ◦ Clearly communicate renewal options to members ◦ Send early renewal reminders one month before expiration ◦ Explain benefits of maintaining continuous membership

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