Discover how businesses can create exclusive paid membership programs using promo code-only access to enhance customer loyalty and create a sense of exclusivity.
Business Scenario
Retail store with VIP customer base
Objective: Create an exclusive membership program for selected customers
Qualitative Impact:
VIP customers feel more valued with exclusive access
Increased engagement from members who receive special benefits
Implementation Approaches
VIP Member Conversion
◦ Create unique promo codes for selected high-value customers
◦ Distribute codes personally to maintain exclusivity
◦ Only members with the promo code can access to the paid membership entitlementMarketing Campaign Distribution
◦ Generate limited promotional codes for special events
◦ Distribute through exclusive channels or direct marketing
◦ Set partial discounts or offer zero cost to encourage membership sign-upsPoints Redemption Program
◦ Allow customers to redeem loyalty points for membership promo codes and use it to purchase the paid membership
◦ Set appropriate point values for membership access
How to Set Up a Zero Cost Promo Code-Only Paid Membership
Step 1: Access Paid Membership Settings
1. Navigate to Commerce section
2. Select Paid Membership configuration
3. Configure Membership Price
◦ Set the membership price to $0
◦ This ensures members can join without payment when using promo code
4. Enable Promo Code Only Feature
◦ Locate the "Promotion Code Only" checkbox
◦ Enable this option to restrict access to promo code holders only
Step 2: Access Promo Codes Settings
Generate unique promo codes
◦ Set the discount amount to 100%
◦ Define validity period if needed
2. Distribute Promo Codes
Identify target members
Share codes through secure channels such as sending a promotional email
Track code distribution and usage