Introduction
The Additional Membership Tier feature is designed to give businesses greater flexibility and control over their loyalty programs. This can be done by allowing existing members to have an additional membership status so that they can enjoy By allowing the creation of customizable membership tiers, businesses can offer exclusive benefits, enhance member engagement, and increase revenue. Whether you want to offer special perks to loyal customers, personalize rewards for individual members, or attract corporate clients, this feature provides a powerful tool for building deeper relationships and driving growth.
How can we support this feature?
1. Make Members Feel Special
Add-On Tiers for Exclusive Benefits: Businesses can now set up one additional add-on membership tier to their current membership tier. This enables companies to create exclusive, premium tiers to reward customers or drive additional revenue by offering a paid membership option.
Multiple Membership Statuses: With this feature, members can hold multiple membership statuses at the same time. This means that a single member can enjoy benefits from different tiers simultaneously, providing them with a broader range of rewards and privileges.
Drive Revenue and Member Benefits: By offering these additional tiers, businesses can boost revenue while providing members with greater value. This encourages more engagement, higher retention, and a more loyal customer base.
2. Personalize Membership for Your Members
This feature enables businesses to personalize the membership experience in various ways, allowing members to enjoy tailored benefits based on their specific tier. These personalized benefits include:
Earn Multiples: Businesses can set different earn multiples for members in higher tiers, allowing them to accumulate more points or rewards faster than others.
Customized Point Rules for Items: Members can earn points at different rates for specific products or categories. Businesses can customize point accumulation rules, providing more value for certain items or services.
Extended Point Expiry: Higher-tier members can enjoy longer point expiry periods, ensuring they have more time to redeem their rewards and making the membership feel more rewarding.
Exclusive Rewards: Members in premium tiers can access special rewards that aren’t available to other members. These could include unique products, experiences, or bonuses designed to keep them engaged and incentivize continued loyalty.
Better Referral Rewards: Members who refer others can earn more significant referral rewards based on their tier. This encourages existing members to help grow your customer base while benefiting from their loyalty.
3. Exclusive for Corporate Customers
The Additional Membership Tier feature also provides an excellent opportunity to engage corporate customers and build loyalty within organizations:
Corporate Email Domain Identification: Businesses can identify members with corporate email domains, enabling them to offer tailored memberships for employees of partner companies or organizations.
Auto-Upgrade and Segmentation: Corporate members can be automatically upgraded to a specific tier or segmented into a corporate group, offering special benefits designed for business clients and their teams.
Drive Engagement and Revenue: By attracting and retaining corporate customers through tailored membership benefits, businesses can create stronger relationships with companies, increase engagement, and generate additional revenue streams from corporate memberships.
By offering multiple tiers, customized rewards, and exclusive benefits, businesses can engage members in more meaningful ways, foster long-term loyalty, and drive greater revenue. Additionally, the ability to cater to corporate customers opens up new avenues for growth, providing a robust platform for expanding your customer base and enhancing brand value.