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Referral program overview

Chiayee avatar
Written by Chiayee
Updated over a month ago

Feature Overview

The Referral Program is a comprehensive solution that allows businesses to create and manage referral campaigns, incentivizing existing customers to recommend their products or services to others. The main goals of a referral program are to increase customer acquisition, enhance brand loyalty, and leverage word-of-mouth marketing. At Eber, our program structure is customisable & tailored to the specific business needs, allowing for different reward structures depending on the situation or the goals of the referral program.

Refer a friend concept. Flat hand with smartphone to invite friends for community on social media group. Earn rewards, money bonus from online referral program. Teenagers follow and join to influencer

Core Components

  • Referral Program Management

    • Direct and tiered referral structures

    • Real-time reward issuance

    • Multi-channel sharing options

  • Rule Configuration

    • Basic and custom referral rules setup

    • Priority-based rule execution

    • Minimum spending threshold definition

Key Benefits

  • Automated Reward Distribution - Instant issuance of rewards when criteria are met

  • Increased Customer Acquisition – Turn loyal customers into brand advocates.

  • Flexible Configuration - Customize rules based on different membership levels and spending criteria

Use Cases

  • Loyalty Expansion: Strengthen brand loyalty by rewarding both referrers and referees, creating deeper customer relationships and sustained growth.

  • Member Acquisition: Leverage existing customers to bring in new members, especially effective for paid membership programs

  • Tiered Rewards: Implement different reward structures based on membership levels to encourage higher-value referrals

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