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What is the Member Tier?
What is the Member Tier?
Felicia Heng avatar
Written by Felicia Heng
Updated over 3 months ago

A member tier in a loyalty program is a level or rank that customers achieve based on their engagement and spending. As customers move up tiers, they gain access to increasingly valuable rewards and benefits. Here's a brief overview:

  • Purpose:
    To incentivise customer loyalty and increased engagement

  • Benefits:
    Customers received perks such as discounts, early product access, and etc. Higher tiers typically offer more benefits.

  • Progression:
    Customers can move up tiers by increasing their spending and engagement with you

  • Tracking:
    Customers can check their tier status by logging into their account

This system encourages customers to interact more with businesses products or services, potentially leading to increased customer satisfaction and loyalty.

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