Introduction
Setting up different points structures for different membership tiers allows businesses to create a more engaging and rewarding loyalty program. This tiered approach motivates customers to increase their spending while providing enhanced benefits as they progress through membership levels. By implementing varied point structures, businesses can maximize profitability while delivering personalized experiences that drive customer engagement and retention.
Key Benefits
Encourages higher spending as customers strive to reach better tiers
Improves customer retention through tier status maintenance
Attracts new customers with an appealing rewards structure
Creates competitive advantage through differentiated rewards
Step by Step Guide
Navigate to Loyalty in your dashboard & Click on Points section
2. Select Points Rule subsection & Create a new rule:
3. Name the rule and select the member tier (e.g., Silver)
4. Set points structure (e.g., $1 = 2 point),
5. Apply points multiplier if you wish to use decimal point values (e.g., $1 = 1.5 points)
6. Click Save to apply the rule
7. Repeat the process for other tiers with different point multipliers
Tips
Start with a simple tier structure (e.g., Silver, Gold, Platinum)
Support points multipliers if needed by enabling point multiple settings
Ensure clear differentiation between tier benefits
Regularly review and adjust point structures based on customer behavior
What's Next?
Set up your first tier structure
Configure different point structure for each tier
Test the system to ensure points are calculated correctly