Eber's Custom Branding feature lets businesses tailor the sender ID for SMS messages. Instead of a generic sender ID, businesses can use their own brand name or a recognizable variation. This customization reinforces brand identity, increases the likelihood of messages being read, and helps customers quickly identify communications as coming from a trusted source.
How to Use Custom Branding for SMS (Singapore)
If you are a business owner in Singapore, register your desired SMS sender ID with the Singapore Network Information Centre (SGNIC) via the appropriate government platform. This is a mandatory step for Singapore businesses.
Obtain approval from SGNIC for your chosen sender ID.
Navigate to the Custom Branding section within the Eber platform.
Select the SMS Sender tab.
Check the SGNIC Registered box.
Input the sender ID that was approved by SGNIC.
You are encouraged to conduct testing with your custom SMS sender ID.
Save your SMS Custom Branding settings.
How to Use Custom Branding for SMS (Malaysia):
Navigate to the Custom Branding section within the Eber platform.
Select the SMS Sender tab.
Input the desired sender ID for your business.
You can conduct testing with your custom SMS sender ID.
Save your SMS Custom Branding settings.
Sample view of a customized SMS sender ID from user's view
Note: Due to varying telecommunication regulations, successful delivery of SMS messages with custom sender IDs is subject to approval by individual telcos. Eber will work with you to resolve any issues that may arise.
Conclusion:
Eber's Custom Branding for SMS offers a powerful way to reinforce your brand identity and build trust with your customers. By customizing your SMS sender ID, you can create a more professional and recognizable presence, leading to increased engagement and improved communication effectiveness. Regulations vary by country, so it's essential to follow the specific guidelines for your region.