Making Customers Feel Valued on Their Special Day
Birthday Rewards are a powerful way to create a personal connection with your customers by acknowledging their special day. This use case explores how businesses can implement birthday rewards to increase customer engagement, repeat visits, and brand loyalty.
Business Scenario
Business Type: Café chain with 3 outlets
Objective: Increase visit frequency and build emotional connection with customers
Qualitative Impact:
Customers appreciated being remembered on their birthdays.
Many members brought friends or family along when redeeming their reward, increasing group orders.
Implementing Birthday Rewards
Configured an Automated Birthday Reward
Set up a $5 e-voucher to be issued automatically 7 days before a customer’s birthday.
Voucher validity: 14 days from issuance.
Added Personalized Messaging
Included the customer’s name in the reward email.
Branded the message with festive visuals and a “Happy Birthday” theme.
Promoted Reward Availability
Shared birthday reward information during signup and on in-store posters.
Used email and SMS reminders during the birthday month.
Tracked Redemption Patterns
Monitored how many birthday rewards were claimed, and if customers made additional purchases.