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Reward Mall Overview

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Written by Ronald Lim
Updated this week

The Reward Mall feature enables businesses to offer a wide variety of third-party rewards directly within their existing loyalty program. Through seamless integration with trusted vendors, members can redeem digital vouchers, gift cards, and exclusive experiences using their accumulated points—enhancing the overall value of your rewards ecosystem and driving member engagement.

Core Components

  • Third-Party Voucher Integration
    Access a diverse catalogue of digital vouchers from popular brands such as Grab, Zalora, and Cold Storage—redeemable directly through the member portal.

  • Diverse Reward Options
    Offer more than just vouchers, including gift cards and merchandise, tailored to different customer preferences.

  • Seamless Platform Integration
    Fully embedded into your existing rewards portal—no separate system or manual fulfilment needed.

  • Prepaid Credit Pool
    Commit a prepaid credit amount to make vouchers available for member redemption, with value deducted in real time based on redemptions.

  • Automated Point Deduction
    Ensure accurate and automatic deduction of points when members redeem rewards, maintaining a smooth loyalty experience.

Key Benefits

  • Increased Member Engagement
    Offer a wide variety of appealing rewards that motivate members to interact more frequently with your program.

  • Expanded Reward Choices
    Give members access to popular third-party vouchers, gift cards, and experiences, increasing perceived value without additional internal fulfillment.

  • Cost Control & Flexibility
    Control budget by pre-loading a fixed credit pool while offering a broad range of redemption options.

Use Cases & Examples

Here are common ways the Reward Mall feature can be used effectively:

1. Digital Voucher Redemption

Purpose: Increase engagement by offering familiar and attractive rewards

Use Case:

  • Members redeem points for a $10 Grab or Zalora voucher through the portal

  • Vouchers are delivered instantly and can be used in-store, depending on the brand’s redemption policy

2. Lifestyle & Experience Rewards

Purpose: Attract high-value members with premium reward options

Use Case:

  • Members redeem large point balances for dining experiences, wellness packages, or branded merchandise

💡 Ready to offer your members more choices? Activate the Reward Mall to provide popular, hassle-free redemptions that enhance satisfaction and loyalty.

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