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How to reward your members on their birthdays

Chiayee avatar
Written by Chiayee
Updated over 2 weeks ago

Birthdays are special occasions that provide a perfect opportunity to show appreciation for your loyal members. By implementing birthday rewards, you can create meaningful connections and enhance customer loyalty.

Key Benefits

  • Build stronger emotional connections with members

  • Increase member engagement and retention

  • Create positive brand associations

  • Drive additional visits and sales

Implementation Steps

  1. Configure Birthday Points Settings

    • Access the settings page to set up birthday point rewards

    • Determine the number of points to award

    • Configure advanced settings for points expiry if needed

  2. Set Up Timing Preferences

    • Choose when to trigger the points reward (e.g., days before birthday)

    • Enable automatic point issuance for seamless delivery

  3. Monitor and Adjust

    • Track member engagement with birthday rewards

    • Gather feedback on the program's effectiveness

    • Make adjustments based on member response

Best Practices

  • Ensure points are awarded early enough for members to use them during their birthday celebration

  • Communicate clearly about the birthday rewards program to members

  • Consider combining points with other birthday perks for maximum impact

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