Feature Overview
The Member Profile view provides a detailed snapshot of each customer within your loyalty program. It consolidates essential member data, including contact information, visit history, points, rewards, and tier status, into a single dashboard. This view supports customer service, campaign targeting, and member engagement by offering full visibility into individual activity and behavior.
Core Components
Profile Information
Name, email, and phone
Birthday and referral code
Member ID and sign-up source (e.g., specific store)
Status & Tags
Membership status (Active/Inactive)
Member Tier and segmentation tags (e.g., Standard, Dormant)
Joined date and expiration date (if applicable)
Activity Overview
Number of spending visits
Last spending date and store
Last login and login method/channel
Channel used (e.g., Store App, Online Store)
Email Deliverability Status
Email suppression status with ability to remove from suppression
Admin Tools & Actions
Quick view, credit/point adjustment, and purchase/reward history
Access member profile via "More" button or "Login View" for testing
Key Benefits
360° Member Visibility
Quickly access all relevant customer data in one place, enabling fast, informed decision-making.Improved Customer Support
Resolve inquiries efficiently with real-time access to visit history, login behavior, and earned rewards.Segment-Specific Engagement
Use profile tags and activity data to identify loyal, inactive, or high-value customers for targeted outreach.Operational Accuracy
Verify contact details and resolve email delivery issues directly from the profile.
Use Cases
Customer Service
Support teams can look up recent visits or transactions to resolve disputes or inquiries on-the-spot.Loyalty Tier Management
Identify high-point holders or frequent spenders for potential upgrades to premium tiers.Email Campaign Recovery
Easily unsuppress emails with failed delivery to re-enable communication with affected members.Member Insight & Tagging
Segment dormant or high-potential members for reactivation campaigns using tags like “Dormant” or “Frequent.”
💡 Want to understand your members better? Use the Member Profile view to track behavior, reward engagement, and personalize every interaction.