Introduction
Dotdigital integration with Eber enables seamless connection between your Eber platform and Dotdigital marketing automation tools. This integration allows for efficient customer data synchronization and automated marketing campaigns, helping businesses streamline their marketing operations and enhance customer engagement.
Key Benefits
Seamless data synchronization between Eber and Dotdigital
Automated marketing campaign execution
Enhanced customer data management
Streamlined marketing operations
Prerequisites Setup Guide
Setting up Data Fields in Dotdigital
Navigate to your Dotdigital portal
Go to Audience section and click on Contacts
Select any contact to access the data fields section
Click on Data Fields at the top navigation, select Data Fields from the left menu and click on New Data Field
Add all required data fields (ensure all 4 fields are created)
EBER_POINT_BALANCE (Text)
EBER_TAGS (Text)
EBER_TIER_ID (Number)
EBER_TIER_NAME (Text)
Save your changes
Preparing Dotdigital Programs
Ensure all necessary programs are set up in Dotdigital before proceeding with the integration. These programs will be used for event triggers from Eber.
Integration Setup Guide
Setting up API Connection
Navigate to Eber XM and go to the Apps section
Find Dotdigital under Integrations and click Enable
Click Settings and Add to create a new integration connection
Name your integration and save it
Access your Dotdigital account:
Go to Settings in your user profile
Navigate to Access > API Users
Click Add New API User
Fill in the description and set a password
Save the API user settings
Return to Eber's Dotdigital connector:
Enter the API user email provided by Dotdigital and API user password you created
Click Connect
Setting up Programs
Here's how to set up trigger programs for events from Eber to Dotdigital:
Access the program settings in the Eber connectors after setting up your integration connection
You will see two main events available:
Welcome event
Reward claim event
For the Welcome email program:
Locate the dropdown menu for the welcome event
Select the appropriate welcome program you've created in Dotdigital
For the Reward Claim email program:
Find the dropdown menu for the reward claim event
Select the corresponding reward claim program from Dotdigital
Important: Make sure you have already set up these programs in your Dotdigital account before attempting to configure the triggers, as they need to exist first to appear in the dropdown options
Once you've selected the appropriate programs for both events, click save to complete the setup.
Tips
Keep your API credentials secure and documented
Regularly verify the connection status
Test the integration thoroughly before full implementation
Monitor data synchronization regularly
What's Next?
Set up your first automated marketing campaign
Configure data field mappings between platforms
Create test scenarios to validate the integration