Feature overview
Setting up targeted rewards in Eber allows businesses to create personalized reward experiences for different customer segments or membership tiers. This feature enables you to offer specific rewards to designated groups of customers based on their membership level, behavior patterns, or special dates like birthdays.
Key Benefits
Provides personalized experiences for different customer segments
Increases perceived value for premium membership tiers
Enhances customer retention through targeted special offers
Creates effective marketing strategies for specific customer groups
Builds stronger long-term relationships with customers
Step by Step Guide
Target by Tier
Navigate to the Rewards section in your Eber dashboard
Select or create the reward you want to target to specific tiers
Under Target settings, find the Target by Tier option
Select which membership tiers (basic, silver, gold, etc.) should have access to this reward Note: Contacts refers to all members will be parked under contacts with no member tiers tied to for data import purposes
You can either create tier-specific rewards or make one reward available to multiple tiers
For example, if you set up "Welcome Rewards," they should be targeted to new sign-ups and visible only to users in the "Basic" tier
Target by Segment
Navigate to the Rewards section in your Eber dashboard
Select or create the reward you want to target to a specific segment
Under reward settings, find the Target by Segment option
Select the user segment you want to target (e.g., frequent monthly visitors)
Note: You'll need to create segments first through the segmentation feature in People tab
Target by Date Field
Navigate to the Rewards section in your Eber dashboard
Select or create the reward you want to trigger on specific dates
Under reward settings, find the Target by Date Field option
Set the trigger date (e.g., customer's birthday)
Configure how long the reward should be visible (e.g., birthday month only or on birthday itself only)
Configure Viewing Preference
Navigate to the viewing preferences section for your reward
Choose one of the following options:
Default: Only targeted users can see the reward
Always Show: The reward is visible to everyone
Always Hide Except for Campaigns: Only visible within specific campaigns
Tips
Create meaningful segments based on customer behavior patterns
Use date-targeted rewards for special occasions beyond birthdays
Test your reward visibility to ensure only targeted users can see restricted rewards
What's Next?
Learn how to create customer segments for more precise targeting
Analyze reward performance by tier or segment