Welcome Points are an effective way to reward new customers immediately upon sign-up, encouraging them to engage with your business right from the start. This use case demonstrates how businesses can implement welcome points to drive initial engagement and foster customer loyalty.
Business Scenario
Objective: Convert new sign-ups into active customers and encourage first purchases
Qualitative Impact:
Immediate positive reinforcement for new members
Higher likelihood of first purchase conversion
Increased customer engagement from day one
Implementing Welcome Points
Set Up Welcome Points Rule
Configure an automatic points reward for new sign-ups
Determine appropriate points value (e.g., 50 points)
Configure Advanced Settings
Set expiry duration (e.g., 30 days from sign-up)
Define any minimum spend requirements
Communicate the Benefit
Highlight welcome points during the sign-up process
Send confirmation email with points balance and usage instructions
Monitor Engagement
Track welcome points redemption rates
Analyze time between sign-up and first purchase