Setting up multiple points during festive seasons is an effective strategy to boost customer engagement and drive sales during peak shopping periods.
Business Scenario
Business Type: Retail chain with both online and physical stores
Objective: Increase sales and customer engagement during festive seasons
Qualitative Impact:
Higher customer participation during promotional periods
Increased average transaction value during festive seasons
Implementing Festive Season Point Multipliers
Plan Seasonal Promotions
◦ Identify key festive periods (Christmas, Chinese New Year, Black Friday)
◦ Define promotion duration and point multiplier rates
◦ Set clear start and end dates for each promotionConfigure Point Rules
◦ Set up promotional rules in Points Rules section
◦ Define point multipliers (e.g., 2x points during Christmas week)
◦ Ensure rules align with regular points structurePromote the Campaign ◦ Announce promotions through email marketing
◦ Use social media to create buzz
◦ Display in-store promotional materialsMonitor Performance
◦ Track customer participation rates
◦ Measure sales increase during promotional periods
◦ Analyze customer feedback and engagement
Best Practices
Start promotions slightly before the actual festive date to capture early shoppers
Create a sense of urgency with clear promotion end dates
Combine point multipliers with other seasonal offers for maximum impact
Use data from previous promotions to optimize future campaigns